Known locally as 'The Jam Factory' because it can be found down a track behind a former jam factory off the main Worcester to Tenbury road, Lower Broadheath Fishery is an example of how success breeds success.

The venue started life in 1975 as an old irrigation pool which was bought by arable farmer John Jordan who owns the land which overlooks the fishery.

Having bought what is now known as Old Pool, John found he was increasingly being asked by anglers if they could fish the water.

When he realised its fame was spreading he decided to build a second pool to cater for the increased demand for angling.

As a result there are now six pools at the fishery which offers a mix of pleasure and match angling in waters which hold carp to 35lbs plus big bream and tench, chub to 5lbs, decent quality roach and perch fishing, crucian carp, rudd and even a head of stillwater barbel.

The average depth of all pools with the exception of Elgar Pool is about 10 feet.

For many of the regulars, one of the attractions of Lower Broadheath is that you never know what you are going to catch next whilst honorary bailiffs Terry Gough and Ken Lower are usually on hand and are happy to offer visitors to the fishery advice on the best baits, techniques and places to fish.

However, because Lower Broadheath is a popular match water, it is often busy at weekends, although there is usually a good choice of available pegs mid - week when the venue is quieter.

As with many fisheries these days, trout pellets, trout pellet paste, groundbait and liquidised baits of any kind are not allowed and the maximum permitted hook size is Size 8.

Anglers are also advised that only carp pellets, maggots, worm, casters, luncheon meat, sweetcorn, hemp, cheese, prawn, bolilies on the hook and sinking bread can be used for hookbait.

However, unlike many fisheries, keepnets can be used although anglers should return fish over 5lbs to water after unhooking.

In addition, because of the possible danger to other anglers and animals, luncheon meat, sweetcorn and other tins should not be taken onto the fishery.

As a result, anglers should prepare these baits in advance and pack them in bait boxes before leaving home.

Although the floating bait ban may seem unusual, this is a practice being introduced by several fisheries as inexperienced anglers who fish floating baits tend to strike at a take as they would a submerged bait.

As there is little or no water resistance, the resultant strike can often severely damage a carp's mouth.

Anglers should also be aware that, because there are a lot of good sized carp in all the Lower Broadheath waters, they may need to scale up their line strength.

In addition to new ladies and gents toilets, the fishery has also recently introduced night fishing when anglers can use two rods for a charge of £15.

00 for a 24 - hour session.

All night fishing must be booked in advance.

For day ticket anglers, the fishery is open from 6.

00am until 9.

30pm in summer and from daybreak until dusk in winter.